Three Key Group · Live commerce

Mexico buys
live.

Ten studios in Monterrey where brands get sold and creators get paid. One house, both sides of the screen.

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Why one house

Brands need creators.
Creators need products.

A brand arriving in Mexico usually buys impressions from an agency and never learns how many units moved. A creator who could sell well on camera usually never starts — no room, no lights, nothing worth selling, and nobody to say why last night did not work.

TK Live puts both in one building. We own the studios, contract the creators, carry a catalogue and run the storefront. So a brand pays a base fee plus a share of what sells, and a creator streams for free and keeps the larger share. When nothing sells, nobody in the building earns — us included.

How it works for brands →

81MMonthly TikTok users in Mexico

7.8%Live conversion — about 3× average

10Studios in Monterrey

50–65%Creator share of gifts

Two doors

What each side gets

The same studios, the same producers, the same data — sold to brands as results and offered to creators as a place to work.

Creator campaigns

For brands

Five to ten creators post your product in their own words. You get the scripts, the raw files, usage rights and a report that goes all the way to cost per order.

Brand live sessions

For brands

A session built around your brand, hosted by our team or a contracted creator, product in hand and the buy link on screen. Part of our fee rides on what it sells.

A studio, free

For creators

A private soundproofed room of about 20 m² with ring lights, softboxes, a phone, microphone and monitor — and a producer in the control room while you are on air.

Products, no inventory

For creators

Our whole catalogue on consignment. You never buy stock, pack a box or handle a return. You pick what suits your audience and earn 15–25% on what you close.

How the house works

From a brand's brief to a creator's payout

A brand brings a product

A brief from a brand entering Mexico — or a line from our own catalogue. We read the category first: the price Mexico will actually pay and the angle we would take.

We match the creators

Chosen by category and by the hours they keep, not by follower count. Scripts are written in Mexican Spanish, not translated into it.

They go live from our studios

Short videos run for two to three weeks, with a live session at the peak. A producer watches twenty signals in real time and fixes what breaks while the creator is still on air.

Everyone is paid on the same numbers

The brand sees views, clicks, units and cost per order. The creator is settled monthly on the same platform data. Nobody has to take anybody's word for it.

The brand pays for results. The creator earns from them. We earn only when both do.

Brands: base fee + share of sales · Creators: free studio + share of revenue

Why here, why now

Mexico watches, then buys

This is not a market where social media is for awareness. It is where the transaction happens — and the person trusted is the creator, not the brand.

Mexico was the first country in Latin America with TikTok Shop
60% of users trust a brand more when it works with creators
Live selling converts at around 7.8% — roughly three times the platform average
Nearly every brand posts on TikTok; very few sell there — that gap is the opportunity
A creator needs no followers to start here: the room, the products and the traffic are ours
Briefs in Spanish, English, Chinese or Korean — a head office never has to guess

How we work

We would rather lose a pitch than sell a brand a campaign we know will not convert, and we would rather a creator miss a month than buy followers. Both mistakes cost everyone in the building.

Joseph KimFounder, Three Key Group México

Start here

Which side of the screen are you on?

Brands: send the product and the price, and we will tell you what we would do. Creators: tell us when you can be on air, and we will book you a trial hour.

Brief us as a brand→ Join as a creator→

Mexico buyslive.

Brands need creators.Creators need products.